What are the differences between primary and secondary sources? Which should a researcher seek first? Give an example of each. (L.O. 3)
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- What are the differences between primary and secondary sources? Which should a researcher seek first? Give an example of each. (L.O. 3)
- What is the difference between plagiarizing and paraphrasing? What techniques can a writer employ to paraphrase effectively?
- How can the bad feelings associated with disappointing news be reduced? (L.O. 1)
- What are your goals in communicating negative news, and how can you achieve them? (L.O. 1)
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- If the Internet is one of the greatest sources of information, why must researchers exercise caution when using its sources? (L.O. 3) What are the differences between primary and secondary sources? Which should a researcher seek first? Give an example of each. (L.O. 3) What is the difference between plagiarizing and paraphrasing? What techniques can a writer employ to paraphrase effectively?Women will be attracted to you if you wear Axe cologne or use Axe bath wash. (Axe commercial) A. Ad Misericordiam B. False Analogy C. Poisoning Well D. Contradictory Premises The temperature has dropped this morning, and I also have a headache. The cold weather must be causing my headache. A. Hasty Generalization B. Post Hoc C. Contradictory Premises D. Hypothesis Contrary to Fact3.What is the primary difference between the direct and the indirect strategies? (L.O. 2) When would you be more inclined to use the direct strategy in delivering bad news? (L.O. 2) What is a buffer? Name five or more techniques to buffer the opening of a bad-news message. (L.O. 3) Why should you apologize to customers if you or your company erred? What is the best way to do it? (L.O. 3) 3.
- 8. Discuss the challenges marketers face in developing online advertising messages. How will the creative strategy for online advertising differ depending on whether the goal is for concept, content, or commerce types of online advertising? (LO 9-3)Sub- Management ABC Inc. has recently experienced a decline in sales and is looking to launch a new product line to boost revenue. As the Marketing Manager of ABC Inc., you are tasked with preparing a message to introduce the new product line to potential customers. Question: What are the key elements that you should include in your message to effectively introduce the new product line to potential customers? How would you tailor your message to appeal to the target audience?You are a public relations specialist at Mugodi Energy. The chief executive officer (CEO) of Mugodi Energy invites you to a top management meeting to explain to them the functions of your portfolio. In your capacity as a public relations practitioner, explain to the CEO and top management what your work assignments entail. (12)
- 1. A local restaurant decides to revamp its menu, introducing a number of new items. After a couple weeks, its sales skyrocket and the restaurant is more successful than ever. The new menu items must have caused this increase in business, right? A. Dicto Simpliciter B. Contradictory Premises C. Hasty Generalization D. Post Hoc 2. "I don’t care what you believe, as long as your beliefs don’t harm others." A. Contradictory Premises B. Poisoning the Well C. Dicto Simpliciter D. Hypothesis Contrary to FactQUESTION 53 Despite the large number of elements in the marketing environment, the marketer should focus on those that affect a. beating the competition. b. meeting laws and regulations. c. facilitating an exchange. d. introducing a successful product. QUESTION 55 A true competitive advantage is one that is valuable to customers and a. can’t be easily copied by competitors. b. is consistent with your mission statement. c. can be tied to a slogan. d. is easy to communicate.Which of the following is NOT a factor in the changes occurring in today's marketing communications? Question 28Answer a. Mass media no longer capture the majority of promotional budgets. b. Companies routinely invest millions of dollars in the mass media. c. Today's consumers are better informed about products and services d. Improvements in communication technologies are changing how companies and customers communicate with each other. e. Mass markets have fragmented, and marketers are shifting away from mass marketing.
- Q. No. 1 a. Write a detailed note on the strategies a presenter should follow in order to deliver an effective presentation. b. What all are the necessary measures one needs to take in order to prepare an effective power-point presentation? Explain every measure with reasoning.7.Describe the writing plan for refusing typical requests and claims. (L.O.4) How can negative online comments be turned into positive growth for an organization? (L.O. 4) How can a subordinate tactfully, professionally, and safely deliver upsetting news personally to a superior? (L.O. 5) What are some channels that large organizations may use to deliver bad news to employees? (L.O.5)Essentials of Business Communication 11th Edition 10.10 Plagiarism, Paraphrasing, and Citing Sources (L.O. 4) One of the biggest challenges for student writers is paraphrasing secondary sources correctly to avoid plagiarism. Your Task. For each of the following, read the original passage. Analyze the paraphrased version. List the weaknesses in relation to what you have learned about plagiarism and the use of references. Then write an improved version. Original Passage Lurking behind chartjunk is contempt both for the information and for the audience. Chartjunk promoters imagine that numbers and details are boring, dull, and tedious, requiring ornament to enliven. Cosmetic decoration, which frequently distorts the data, will never salvage an underlying lack of content. If the numbers are boring, then you’ve got the wrong numbers. Credibility vanishes in clouds of chartjunk; who would trust a chart that looks like a video game? Paraphrased Passage Chartjunk creators hold the…