What circumstances might spur the following businesses to consider a new strategy of diversification by means of vertical integration. a) A cotton farmer who regards farming as a business b) Hungry lion or Kentucky Fried chicken

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Chapter6: Category Strategy Development
Section: Chapter Questions
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What circumstances might spur the following businesses to consider 
a new strategy of diversification by means of vertical integration.
a) A cotton farmer who regards farming as a business
b) Hungry lion or Kentucky Fried chicken 

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