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What method does should buinesses/organization use to allocate the promotion budget across marketing vehicles?
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- How is promotion (advertising, personal selling, public relations, sales promotion, direct marketing) used by the LA Galaxy? Do these activities depend on the specific target markets?How would marketing communications strategy be used to enhance the levels of target audience involvement?eXplain w hat are some prevalent pitfalls that organizations should steer clear of during the design and implementation phases of sales promotion campaigns?"
- How does it determine what mix of promotion tools to use?What types of promotion vehicles (direct marketing, events, radio, television, etc.) should Expedia and Tripadvisor find effective in persuading customers to purchase something, or take some other action?In order for an organization to produce a successful marketing plan, there are many elements to consider. Describe what it means by "advertising clutter" and how marketers can avoid content clutter.
- Prepare an Integrated Marketing Communication (IMC) Plan using three (3) promotional tools aimed at One (1) of the named market segments stated in the Case Study InfinixIdentify the components of an integrated marketing communications (IMC) strategy used by the organization. Using the AIDA model, evaluate the role each component is designed to play in meeting the organization’s promotional objectives. Is the IMC mix effective for the organization?What are the typical media planning objectives and strategies and how they are connected to Marketing ?