What unethical business practice is taking place in the case given below? Turing Pharmaceuticals’ former CEO Martin Shkreli in 2015 increased the cost of the life saving drug Daraprim by 5,000%, driving the price of the drug from $13.50 to $750 per pill, when Daraprim, costs less than a dollar to Manufacture?

What unethical business practice is taking place in the case given below? Turing Pharmaceuticals’ former CEO Martin Shkreli in 2015 increased the cost of the life saving drug Daraprim by 5,000%, driving the price of the drug from $13.50 to $750 per pill, when Daraprim, costs less than a dollar to Manufacture?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter3: The Marketing Environment

Section3.2: Volkswagen Hits A Bump In The Road

Problem 3C

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