What were the top 3 associations that SFA led to in the minds of customers concerning the salesperson? Satisfaction with the salesperson, information, and product knowledge Trust in the salesperson, market knowledge, and responsiveness Professionalism, information, and market knowledge Information, understanding and anticipating needs, and decision making
What were the top 3 associations that SFA led to in the minds of customers concerning the salesperson? Satisfaction with the salesperson, information, and product knowledge Trust in the salesperson, market knowledge, and responsiveness Professionalism, information, and market knowledge Information, understanding and anticipating needs, and decision making
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 2DYMP
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What were the top 3 associations that SFA led to in the minds of customers concerning the salesperson?
- Satisfaction with the salesperson, information, and product knowledge
- Trust in the salesperson, market knowledge, and responsiveness
- Professionalism, information, and market knowledge
- Information, understanding and anticipating needs, and decision making
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