When Canada Goose makes coats, its core question is: "What are customers looking for?" Do people buy Canada Goose jackets for extreme cold weather defense or because they want to make a fashion statement? This is known as the rationale for making the product, otherwise known as the Mutiple Choice
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- compare and contrast customer needs, wants and demands. Describe the need versus the want for the following products: Honda bike, Nike shoes and iPod.What would be the value proposition for an Air Cleaner Product? For (target customer) Who (statement of need or opportunity) The (retail business name) is a (product or service category) That (statement of key benefit) Unlike (primary competitive alternative) Our business (statement of primary differentiation) Is available (where)what is the amgen company and their focus (short answer)
- 20- Which one of the following is the benefit for setting manufacturer’s suggested retail price? a. Drive the competitors b. Reduce retail price competition c. Raise prices and earn profits d. Increasing the value of the productWrite four brands of food and drink,then write the name of the brand that is the competitionPlease read below scenario in which a consumer explains how she made purchasing decision for a sofa. When I tried to choose a sofa for my living room, I noticed the print advertisements of Brand X and Y. I loved the sofa models of both brands. But Brand Y offered 25% discount on that week. Therefore, I visited a store of Brand Y and bought my sofa. I liked it, because it's very comfortable. Please select the name of Hierarchy of Effects that the consumer likely used. a) The Low-Involvement Hierarchy b) The Experiential Hierarchy c) All the above d) The Standard Learning Hierarchy
- Mulling over M & M In the 1930s Spanish Civil War, Forrest Mars saw soldiers eating chocolate pellets with a hard shell to carry these chocolates easily without the risk of melting. This gave him an idea, and the M&M’s Plain Chocolate Candies were introduced in the USA market in 1941. The product was a hit with the American soldiers and U.S. Army became its first big customer as it gave the soldiers an option to carry chocolate in tropical climates without melting. In 1949, the brand introduced the tagline “Melt in your mouth, not in your hand,” and this led to a considerable increase in its sales because it delivered on a solid insight, especially from parents who did not like to see their children making a mess when eating chocolate. M&M’s are button-shaped chocolate-filled candies with hard shells surrounding a filling which varies depending upon the type of M&M’s. The product is available in various colors – red, yellow, orange, brown, green, and blue. Initially,…Mulling over M & M In the 1930s Spanish Civil War, Forrest Mars saw soldiers eating chocolate pellets with a hard shell to carry these chocolates easily without the risk of melting. This gave him an idea, and the M&M’s Plain Chocolate Candies were introduced in the USA market in 1941. The product was a hit with the American soldiers and U.S. Army became its first big customer as it gave the soldiers an option to carry chocolate in tropical climates without melting. In 1949, the brand introduced the tagline “Melt in your mouth, not in your hand,” and this led to a considerable increase in its sales because it delivered on a solid insight, especially from parents who did not like to see their children making a mess when eating chocolate. M&M’s are button-shaped chocolate-filled candies with hard shells surrounding a filling which varies depending upon the type of M&M’s. The product is available in various colors – red, yellow, orange, brown, green, and blue. Initially,…Categorize each of the following as a highor low-involvement product: toothpaste,laptop, apartment rental, cup of coffee, andcell phone service
- Product Choice Make a final decision about whichproduct you will purchase. Describe the heuristics thataided in your decision making22- For which of the following is demand likely to be least elastic to price changes? Group of answer choices theater tickets spring break vacations restaurant meals prescription drugs 23- Which of the following is NOT a sales promotion directed at consumers? Group of answer choices premium allowance (slotting fee) sweepstakes coupons 24- When manufacturers or brands want to choose retailers, a key factor in that decision is Group of answer choices where their target customers expect to find their products how many employees the retailers have whether customers will find the store atmospherics appropriate to the location if customers are using credit cards or cash to make purchasesExplain the customer Gap with appropriate figures