Which do you think is the most important characteristics of evaluation criteria, namely (a) useful to the organization by being clearly linked with the established objectives, (b) realistic, feasible and appropriate as to cost, time and other resources, (c) ethical and socially responsible, (d) credible as supporters by accurate data, and (e) one presented in a timely manner? Explain.
Which do you think is the most important characteristics of evaluation criteria, namely (a) useful to the organization by being clearly linked with the established objectives, (b) realistic, feasible and appropriate as to cost, time and other resources, (c) ethical and socially responsible, (d) credible as supporters by accurate data, and (e) one presented in a timely manner? Explain.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which do you think is the most important characteristics of evaluation criteria, namely (a) useful to the organization by being clearly linked with the established objectives, (b) realistic, feasible and appropriate as to cost, time and other resources, (c) ethical and socially responsible, (d) credible as supporters by accurate data, and (e) one presented in a timely manner? Explain.
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