Which of these is likely to be an effect of advertising? a. Shifts out the demand curve. b. Rotates the demand curve. c. Shifts out and rotates the demand curve. d. All the other answers are wrong.
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Which of these is likely to be an effect of advertising?
b. Rotates the demand curve.
c. Shifts out and rotates the demand curve.
d. All the other answers are wrong.
Step by step
Solved in 2 steps
- A. Premium products are most likely to be sold in market stalls. B. Luxury products are most likely to be sold in designer stores. A) Both True B First statement is false, second is true. (c) Both False D) First statement is true, second is false.Which of the following areas are affected by BI? a. All of the above b. Customer relationship management c. Revenue d. SalesWHICH OF THE FOLLOWING IS NOT A WAY TO IDENTIFY AN OPPORTUNITY? a.Trying out alternative uses of existing products b.Observing trends c.Solving a problem d.Finding gaps in the marketplace
- 16- In which of these situations can a firm ensure that they can effectively satisfy customers? a. giving several free items for products bought by the customer b. not telling about the poor features of a product c. selling fake products for a cheap price d. providing value to customers through the quality of the products of the companyWhich of the following BEST describes an example of marketing plan implementation? a. A marketing manager assesses the best way to price a product for the target market b. A marketing manager develops a target market. c. A marketing manager performs quantitative research on a potential target market d. A marketing manager asks a lower level manager to estimate total marketing costs for the coming yearAnas is preparing a presentation for his marketing class on the subject of customer equity. Which of the following statements can Anas use to explain what customer lifetime value is? O a. It is the value of all the purchases that the customer would make over a lifetime of custom. O b. It is the process of managing profitable customer relationships. c. It is the extent to which the customer's performance matches the company's expectations. O d. It is the total combined customer lifetime values of all company's customers. Mona loves fashion and is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. Mona portrays the image of a/n a. brand personality O b. innovator O c. opinion leader O d. lagging adopter 13 Ai Ps átv O00 F1 F2 F3 F4 F5 F6 F7 F& #3 $ & * 4 7 8 E T Y
- 26. Customer loyalty is an important method of:A. creating new products.B. promoting efficiency.C. sustaining an advantage over competitors.D. promotional pricing strategies.E. all of the above. 27. Whenever Harry goes down on Bay Street to havesomething to drink, he goes to Luther’s Pharmacy. There are many other“watering holes” on Bay Street but Harry will only go to them ifLuther’s is closed. Luther’s has achieved __________________ from Harry.A. customer loyaltyB. strategic acceptanceC. relative market shareD. value-based penetrationE. operational excellence 28. Banks have begun offering special accountsdesigned to attract junior high school children. These kids save in very smallamounts creating more work than the account is probably worth to the bank butbankers know consumers are creatures of habit and young people they service nowwill likely become adult customers. These banks recognize:A. operational excellence as a macro strategy.B. the life-time value of customers.C. product…The company has created awareness about a new product and now needs to.move potential buyers to the interest stage. The best way to do this is to: O a. Increase distribution and make the product more available. O b. Increase the level of advertising. O c. Provide readily available information about the product. O d. Reduce the price of the product. What is a learned predisposition to respond in a constant favorable or unfavorable manner, in respect to a given object among following? O a. Rule. Ob.Cue. OC. Attitude. O d. Belief.In the selling process, which of the following is true of a salesperson's conducting the needs assessment of prospective clients? O It should be carried out by the salesperson during development of the sales proposal. O It requires the salesperson to be aware of regulations and legislation that affect the industry. O It does not include the impact of competition on the demand for the product that is being sold. O The salesperson in relationship selling does not need to conduct a needs assessment.
- 6- Which of the following refers to the process of the company to convince customer to buy? a. People b. Relationship marketing c. Positioning d. PackagingWhich of the following statements best describes the concept of marketing analytics a. Analyzing and managing marketing strategies to measure their effectiveness b. Marketing products to other organizations for use in the production of goods c. Increasing the number of visitors to a website by making sure it appears at the top of the list in a search engine d. Examining and analyzing raw data so that conclusions can be drawn.The company has created awareness about a new product and now needs to move potential buyers to the interest stage. The best way to do this is to: a. Provide readily available information about the product. b. Increase distribution and make the product more available. c. Increase the level of advertising. d. Reduce the price of the product.