With cell or smartphones even less easilycontrolled and monitored than home computers, what ethical and regulatory issues areraised regarding mobile marketing to children?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
icon
Related questions
Question

With cell or smartphones even less easily
controlled and monitored than home computers, what ethical and regulatory issues are
raised regarding mobile marketing to children?

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Purchase process
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing