You are the owner of an expensive, family friendly shoe store. Your store has survived for many years with minimal advertising. Since on-line shopping has become more attractive, how will you now advertise for your brick-and-mortar store? What changes would you need to make to attract more customers? What advertising media would you use and why?
You are the owner of an expensive, family friendly shoe store. Your store has survived for many years with minimal advertising. Since on-line shopping has become more attractive, how will you now advertise for your brick-and-mortar store? What changes would you need to make to attract more customers? What advertising media would you use and why?
The existence of traditional retail stores will never come to an end. However, the trend may decline but they will never be completely disrupted by e-commerce. The rise in the use of internet has definitely induce the sales of online shopping products but there are still a portion of customers who will never want to buy online.
The market of people who shop online is tremendous but there is also a significant portion of customers who still prefer to purchase the product physically as they find it credible and reliable. Secondly, the instances of privacy issues in online shopping is also a rising concern which has refrained many people form buying online.
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