Giovanni Costa Corporate Strategy - Individual Assignment 7th International MBA Part Time 1 Corporate Strategy - Meli Marine case study Giovanni Costa Giovanni Costa Corporate Strategy - Individual Assignment 7th International MBA Part Time 2 1) Container shipping industry has consolidated over last years from over 100 carriers to just 15 global players accounting today for roughly 80% of volume, mostly concentrated in Asia-Europe and Asia-North America shipping lanes (see exhibit 1 for details about volume growth over 2002-2012 decade). Entering trans-oceanic container shipping market for a regional established company relatively small compared to its main competitors (e.g. Meli Marine with respect to competition, …show more content…
All major players are already well established after industry consolidation and eager to increase their market share to reduce their per- container fixed costs. They are also shifting from pure vessels operations to other more profitable areas of the industry values chain (e.g. freight forwarder and container operations). Lastly, they are trying to build a mixed customers base (e.g. offering commodities and specialized services) in an attempt to mitigate seasonality and trade imbalance effects. Giovanni Costa Corporate Strategy - Individual Assignment 7th International MBA Part Time 4 To complement above analysis of external factors a couple of further considerations can be made about social and economic environment. From a social demographic perspective: Western countries population is aging in spite of Asian and emerging countries population still growing and well balanced in terms of age distribution. This trend, expected to last over next decade at least, will most probably exacerbate the tendency of Western manufactures to shift their production in Eastern countries, to enlarge from one side their market share in fast growing markets and reduce on the other side their production costs. As final result, volumes shipments imbalance over transoceanic shipping lanes is estimated to grow further
As for external factors one of the external factors would be perhaps a new law that is given and affects directly or indirectly the business and that business needs to make some changes.
Before we can talk about the Strategy Hudson Bay uses we must first answer the the question of what a Corporate and Business Strategy is and how The Bay inaugurates this into their company;
logistics, which is totally different from what we’ve heard of. That is, the rise of China benefits
4) able to lower price as well as cost with high market power and high rate of market to compete with potential competitors.
Including special products, general products, 3-2-1 plan, and online shop, which helps them to increase their market share.
Describe Tartan 's competitive strategy. On the basis of this competitive strategy, what recommendation would you make to task force?
Their brand and how loyal their customers are is what they are known for. They have a very unique operating strategy where they offer premium choices made by the customers themselves. They eliminated the middleman of Fresh Direct and suppliers. They can provide high quality at lower costs which has positively affected the revenues.
Throughout the globe, we are experiencing the greatest demographic transition of all time. According to the UN DESA report, our world population is projected to grow at approximately 9.7 billion by 2050. This immense growth will predominantly occur in underdeveloped regions and developed countries, such as Africa and the U.S. Parts of the globe has an increasing ageing population, while others are having a huge influx of new youth. Mainly Europe and South America will contain ageing growths, whereas Africa and Asia will have larger proportions of youth ages. This particular dynamic is going to have desiccating affects towards our interconnected global society, if stable governments and its citizens do not come up with viable solutions. My main
In order for a business or corporation to grow and expand at a calculated pace, they must be able to strategize the proper business plan to get there. A strategy is a set of analytic techniques for understanding and influencing the firm 's position in the marketplace (Raimundo, 2001). Having a business
7. External Environmental Factors! There are two main external environmental factors effecting Braaap’s company; they are the social and economic aspects of marketing. The social factor includes product promotion (are they promoting in the correct place, e.g. television, social media), are they reaching their customer base?, and merchandise (is it attractive and appealing
Kingfisher Airlines Limited was an airline group based in Bengaluru in India and it was subsidiary company of United Breweries Group. It was owned by CMD Vijay Mallya. It was established in 2003 and started its operation on 9 May 2005. It operated flights to 25 domestic destinations in India. On 3rd September 2008, Kingfisher Airlines started its first international operations by connecting Bengaluru to London. Kingfisher was originally launched as an economy airline with single – class configuration airlines with good food and impressive entertainment systems. After two year of operation, suddenly they shifted their focus to luxury. In order to expand quickly, they keep on changing their business model, there was no time for the airline
sales and as well as cut in cost due to access to each other superior manufacturing efficiencies.
in the international markets. The main objective is to keep the current competitor advantages of
Based on the Literature Review in Chapter Two, it could be seen that there were three essential factors that needed to be investigated in more detail i.e.:
As part of strategic management, a thorough analysis must be conducted by top-level managers to assess current business performance and to determine potential for growth. Corporate leaders create value for their businesses using three main approaches: expansion (diversification) within the industry or markets, concentration, and vertical integration. Diversification can either be related or unrelated. It is the responsibility of corporate leaders to set the firm’s strategic direction through mission and vision; develop a corporate-level strategy; select and manage its business portfolio; determine its diversification and growth strategies, and optimize it resource utilization in order to create sustainable competitive advantages (Jeffrey, S. H, et.al, p.118).