1.You are aware about the challenges of Facebook, so you are preparing to compete with them in the advertising segment ● 2.The price per day of a single brand promoting in Facebook is $.4. ● 3.Finance tells you must have $700 per year in terms of yields to recover the investments and your product will be charge for $0.05 per hour in terms of labor costs ● 4.Market research tells you that your customers are willing to pay $30 per month more vs. the actual alternative for a better solution in terms of noise in the market ● 5.You assume you will get 10% of market price due your differences ● 6.What will be the price of your brand? Is this price competitive? and if not, what could you do?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1.You are aware about the challenges of Facebook, so you are preparing to compete with them in the advertising segment ● 2.The price per day of a single brand promoting in Facebook is $.4. ● 3.Finance tells you must have $700 per year in terms of yields to recover the investments and your product will be charge for $0.05 per hour in terms of labor costs ● 4.Market research tells you that your customers are willing to pay $30 per month more vs. the actual alternative for a better solution in terms of noise in the market ● 5.You assume you will get 10% of market price due your differences ● 6.What will be the price of your brand? Is this price competitive? and if not, what could you do?
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