3. Grow the customer, by studying their needs and providing solutions to them in the form of new products and services is considered . an objective behind marketing activities. market offerings using financial resources of the organization

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Q: What is required to provide superior customervalue?

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Q: 1. Read and analyze each of the given situations below. Identify whether this refers to existing…

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Q: The consumer: describe the target market profile and customer behavior for the item below Product :…

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Q: Describe the company’s customer value proposition. (i.e., How does the Nestle Company create…

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Q: Identification. Give the term to what is described.

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A: The marketing process is the complete blueprint from the beginning stage of planning…

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Product and Service Innovation

Product innovation is the introduction of either a new product or an existing product with significant improvements related to its characteristics. Improvements could be in various specifications and areas such as technical, technological, physical use, software updates, overall size and texture, and so on. For instance, consider the Apple Watch; they release different series every year with significant updates and improvements such as using cellular technology, monitoring your heart rate, acting as your fitness partner, measuring blood oxygen level, and so on. We see the addition of features in every series, and these improvements make them a different product altogether.