(a) Critically evaluate the use of mobile advertising, stating whether you think this method is an effective communications tool or not. (b) Highlight some of the challenges associated with mobile marketing and what advertisers should do to overcome them.
(a) Critically evaluate the use of mobile advertising, stating whether you think this method is an effective communications tool or not. (b) Highlight some of the challenges associated with mobile marketing and what advertisers should do to overcome them.
Chapter17: Advertising And Public Relations
Section: Chapter Questions
Problem 1DYMP
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(a) Critically evaluate the use of mobile advertising, stating whether you think this method is an effective communications tool or not.
(b) Highlight some of the challenges associated with mobile marketing and what advertisers should do to overcome them.
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