Question-04: When deciding on promotional messages, each marketing element, from media advertising to product rebates and coupons, must go through every stage of the communication process. Select one: True False Question-05: One of the main differences between a blog and traditional online news media is that Select one:
Question-04: When deciding on promotional messages, each marketing element, from media advertising to product rebates and coupons, must go through every stage of the communication process. Select one: True False Question-05: One of the main differences between a blog and traditional online news media is that Select one:
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Course Name: Advertising, MCQ Types Questions
- Question-04: When deciding on promotional messages, each marketing element, from media advertising to product rebates and coupons, must go through every stage of the communication process.
Select one:
- True
- False
- Question-05: One of the main differences between a blog and traditional online news media is that
Select one:
- Only traditional online media have advertising
- Traditional news media must meet established standards
- Bloggers must be scrupulous and diligent in research and reporting
- Bloggers are paid
6) Integrated marketing communication simplifies the marketing process by replacing personal selling with extensive use of advertising to create a positive brand image
Select one:
- True
- False
7.) Which of the following statements is true of online advertising in social media?
Select one:
- Like traditional advertising, the effectiveness of social media advertising is measurable.
- Return on investment in social media advertising is universally accepted in all organizations
- Marketers advertise in social media as a means of deepening relationships with customers.
- There is hard evidence supporting the effectiveness of social media advertising.
8.) Concept and communication tests take place during the final stages of the advertising development process.
Select one:
True / False
9) Advertising is NOT a part of the communication process.
Select one: True / False
10.) Social media advertising is helpful to brand managers because consumers are __________. Select one:
- active receivers who send user generated content to both friends and advertisers
- traditional consumers who buy products in retail stores
- captive receivers who buy products online
- traditional receivers who browse products online
- end-receivers who buy products online
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