Direct Marketing is an interactive system that uses one or more promotion media to effect a measurable response at any location. You have just been appointed the first ever sales manager of a company selling a range of outdoor leisure clothing and equipment. These are at present only distributed through excusive retail outlets. Your priority is to increase sales by direct marketing techniques. Prepare a report setting out how you would do this in the next year. Response Mechanism How will evaluation take place and list the stages.
Direct Marketing is an interactive system that uses one or more promotion media to effect a measurable response at any location. You have just been appointed the first ever sales manager of a company selling a range of outdoor leisure clothing and equipment. These are at present only distributed through excusive retail outlets. Your priority is to increase sales by direct marketing techniques. Prepare a report setting out how you would do this in the next year. Response Mechanism How will evaluation take place and list the stages.
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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Direct Marketing is an interactive system that uses one or more promotion media to effect a measurable response at any location. You have just been appointed the first ever sales manager of a company selling a range of outdoor leisure clothing and equipment. These are at present only distributed through excusive retail outlets. Your priority is to increase sales by direct marketing techniques. Prepare a report setting out how you would do this in the next year.
Response Mechanism |
How will evaluation take place and list the stages. |
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