Eash is a lifestyle e-tailer with two brands-Alpino and FBX.Both these brands are present in offline as well as online marketplace with more than 300 SKUs.The product line includes Audio and mobile accessories. A brand manager's work comes with not only creative but also financial responsibility - to an extent that they're sometimes responsible for the brand's P&L also. As a brand manager at Eash, what are the ways you would be able to unlock new revenue models that have a direct and substantial impact on our bottom line. (Note - As a bootstrapped business, your thought process for this question is important to us. Be as entrepreneurial as possible). Please Explain in brief
Eash is a lifestyle e-tailer with two brands-Alpino and FBX.Both these brands are present in offline as well as online marketplace with more than 300 SKUs.The product line includes Audio and mobile accessories. A brand manager's work comes with not only creative but also financial responsibility - to an extent that they're sometimes responsible for the brand's P&L also. As a brand manager at Eash, what are the ways you would be able to unlock new revenue models that have a direct and substantial impact on our bottom line. (Note - As a bootstrapped business, your thought process for this question is important to us. Be as entrepreneurial as possible). Please Explain in brief
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Eash is a lifestyle e-tailer with two brands-Alpino and FBX.Both these brands are present in offline as well as online marketplace with more than 300 SKUs.The product line includes Audio and mobile accessories. A brand manager's work comes with not only creative but also financial responsibility - to an extent that they're sometimes responsible for the brand's P&L also. As a brand manager at Eash, what are the ways you would be able to unlock new revenue models that have a direct and substantial impact on our bottom line. (Note - As a bootstrapped business, your thought process for this question is important to us. Be as entrepreneurial as possible).
Please Explain in brief.
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