Focusing on Promotion, critically analyse the gaming company Activision Blizzards current online and offline promotional campaigns, including a discussion of how they are being discussed in the media due to their reputational crisis. In your analysis: • Identify the ‘message’ used by the organisation to respond to the reputational damage.
Focusing on Promotion, critically analyse the gaming company Activision Blizzards current online and offline promotional campaigns, including a discussion of how they are being discussed in the media due to their reputational crisis. In your analysis: • Identify the ‘message’ used by the organisation to respond to the reputational damage.
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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Question 2.3)
Focusing on Promotion, critically analyse the gaming company Activision Blizzards current online and offline promotional campaigns, including a discussion of how they are being discussed in the media due to their
reputational crisis. In your analysis:
• Identify the ‘message’ used by the organisation to respond to the reputational damage.
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