Which of the following is NOT a part of a customer-driven marketing strategy? Question 10 options: A) Positioning B) Referencing C) Segmentation D) Targeting
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Which of the following is NOT a part of a customer-driven marketing strategy?
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- What will be 2-3 questions on Online Shopping for--- 1) Primary Question 2) Discovery Question 3) Cause Question 4) Effect QuestionQUESTION FOUR (4) Explain the concept of the marketing environment and how marketers can use the ‘controllable variables’ within the mix to influence the buyer’s response. Support your answer with relevant examples.What is the term used to describe the ways consumers may be grouped based on differences in their purchasing behaviors? Question 4 options: 1) Core customer identification 2) Market segmentation 3) Purchase group focus 4) Consumer analysis
- QO 761 12:34 Zoom v Leave • REC What segment is being targeted? What is the positioning? Marketing in Action Unmute Start Video Share Participants MoreWhat is the marketing term for how consumers perceive themselves? Question 9 options: a) Consumer concepts b) Individualized perception c) Consumer perception d) Self-concept1. Definition of market segmentation. 2. Difinition of market targeting.
- What is the level of difference between the sales and market orientation? Question 4 options: a) No difference b) Small difference c) Moderate difference d) Significant differenceWhat step of the consumer decision making process is the outcome of a difference between actual and desired states? Question 7 options: a) Needs recognition b) Information search c) Evaluation of alternatives d) Post purchase behaviorQuestion# 2C: Find three ads (print or TVC’s) bearing General lifestyle segmentation
- 10. Distinguish between market segmentation/target marketing and market positioning:11) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? Product extrapolation Product differentiation Usage segmentation Psychographic segmentationWhich marketing philosophy focuses more on the manufacturer and not the customer? Question 8 options: a) Production orientation b) Demand Orientation c) Market Orientation d) Societal Marketing Orientation