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Discuss different types/sources of secondary-data, that can be used by One plus?

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter10: Marketing Research

Section10.5: Technology In Marketing Research

Problem 1LO

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Concept explainers

Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.

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One plus is a smart phone company that is currently developing a phone for lower segment of the market. It needs to know habits and trends of consumers. It believes it can use secondary data to learn all it needs to know before it tries to sell the ideas currently in development. Question: Discuss different types/sources of secondary-data, that can be used by One plus?

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